Tell New Study From iPhone 12 Packaging and Other Models to Improve AirPod Sales, Apple Removed Wired EarPods

 



Apple removed both the wired Ear Pods and the charger from the iPhone 12 and iPhone 12 Pro packaging if you didn't already know, and not just that, even the previous-generation versions no longer ship with these accessories. Apple says this has been done not only to minimize environmental waste, but also to decrease the size of the packaging. A new research, however, suggests that this change was made by Apple to increase the sales of its wireless range of earphones, also known as AirPods.

In Q2, 2020, Apple AirPods had a market share of approximately 35 percent and that figure could increase with more models coming in.

A DigiTimes study talks about how the elimination of wired Ear Pods from iPhone 12 packaging would improve sales of wireless audio devices from Apple. This includes the Beats Flex sales, revealed by Apple shortly after the release of the iPhone 12, with DigiTimes reporting that this wireless audio accessory is steadily gaining popularity in terms of sales, most likely due to its $49.99 competitive price. Additionally, To boost sales of its AirPods line, Apple would have eliminated the wired Ear Pods as well.

During the second quarter of 2020, Apple's AirPods family had a market share of 35 percent, according to Counterpoint Research, and with more versions set to launch in the near future, we might see that number rise. In addition, later this year the company was told to introduce its premium over-ear AirPods Studio headphones, According to Counterpoint Research, Apple's AirPods family had a market share of 35 percent during the second quarter of 2020, and with more models expected to launch in the near future, we could see that number increase. Furthermore the firm was told to launch its premium over-ear AirPods Studio headphones later this year, But it looks like they will come to take on high-end brands such as Sony, Bose, and others in 2021. Apple will be able to target yet another market with this upcoming launch.

The AirPods Studio may end up being as popular as its miniature counterparts, seeing as how the AirPods line has managed to thwart any other offering from Apple's competitors. It is also speculated that Samsung will remove the charger from its future range of smartphones, but it is not verified which models will be placed in a compact box. It is also unconfirmed if these smartphones will be supplied with wired earphones because if they are not, then it just suggests that Samsung wants to follow the 'Apple route' and try to boost its wireless audio accessories sales.


Do you think that Apple did the right thing from a market perspective to withdraw wired Ear Pods from the iPhone 12 and iPhone 12 Pro packaging? Tell us in the comments below.


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