As per Craig Federighi, Apple will ban apps that do not obey iOS 14 privacy rules

 


As per Senior Vice President of Software Engineering Craig Federighi, Apple could ban apps and games that do not comply with the new privacy rules of iOS 14. These new rules on privacy will come into effect next year when Apple will force users to request approvals before obtaining additional information that could be used for monitoring and ads.

Companies such as Facebook have been very outspoken about this move and have gone to the press about how this change, particularly for small businesses, would have a huge effect on ad revenue.

"This is not a transition we want to make, but this move has sadly been forced by Apple's iOS14 changes. We know that this will have a significant impact on the ability of publishers to monetize on iOS 14 via the Audience Network and, despite our best efforts, may make the Audience Network so inefficient on iOS 14 that it does not make sense in the future to offer it on iOS 14."

"Although the effect on publishers and developers at this stage is difficult to measure with so many unknowns, we saw more than a 50 percent decrease in Audience Network publisher revenue in testing when personalization was removed from mobile ad installation campaigns. In fact, there will be much more effect on the Audience Network on iOS 14, so we are working on short-and long-term strategies to help publishers through these changes."

When Apple postponed its anti-tracking steps for iOS 14, it was reported that the company gave in to the requirements of advertising networks, but it was delayed so that developers could have enough time to upgrade their applications to work with the new policies.

Going forward, when an iOS 14 app demands access to the IDFA (Identifier for Advertisers) of a user to monitor their usage activity and collect information for ad targeting over the Internet, it will have to ask the user for their permission. This will ensure that consumers are able to make an informed choice and preserve their privacy intact.

Craig Federighi, the tech chief of Apple, talked to The Telegraph about these forthcoming changes and said developers would have to comply with the App Monitoring Transparency Laws of the business. The App Store will delete applications that do not obey the rules.

"Policy compliance would be in effect. Any form or process for monitoring a consumer for advertisement or supplying information to data brokers would have to request permissions. Failure to do so is a breach of the policy of the App Store... which is a cause for withdrawing an app."

When it comes to implementing its App Store policies, we all know very well that Apple is strict, and app developers will have to comply with it, whether it concerns common social media applications or e-commerce sites. Craig Federighi said that the technology companies recognize that these new anti-tracking laws must be enforced and that they have no choice but to find a solution.


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